Thursday, June 7, 2012

Car Guys vs. Bean Counters by Bob Lutz

In the late 1990s and early 2000s I often wondered why GM car interiors were so bland.  This really baffled me.  My parents had a Chrysler 300M, Motor Trend's Car of the Year when introduced, and it was nicer in almost every way than GM products, but particularly in the interior.  Bob Lutz explains why this was the case and how he changed it; GM cars now have interiors on par with the best in the industry.  Basically, Lutz explains how GM was a leviathan populated by people more afraid of making a mistake than they were in striving for product excellence.  When he became Vice Chairman of Product Development in 2001 he changed much of the culture.  I was excited to get my hands on this book and it did not disappoint.  What is disappointing is that Lutz was the exception rather than the rule in the American car industry.
Buy "Car Guys vs. Bean Counters" on Amazon

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